Friday, September 05, 2008

[Coweta Arts Tidbits Southside Arts Seminar Agenda and Change in Venue

To save time I am forwarding this directly to you.
Forrest Schultz

--- On Thu, 9/4/08, Andre De Lorenzo <> wrote:
From: Andre De Lorenzo <>
Subject: Art Seminar Location Change & Days Agenda
Date: Thursday, September 4, 2008, 3:09 PM

8:30 AM - 5:00 PM
Sponsored in part by
Webb, Lindsey & Wade, LLC
Advance registration $35 per person and includes the seminar, lunch, morning and afternoon breaks.
Due to catering requirements, we can not accept day of event registrations. Pre registration is required for attendance and must be received by September 10.
Call 404-822-9057 or email to receive a seminar brochure and registration form
 Clayton State University
Center for Continuing Education
2000 Clayton State Blvd.
Continuing Education Building 
Free Parking in front of the building.

Dear Forrest,

We are pleased to announce the Agenda for the 2008 Visual and performing Arts Seminar. 

For individual visual artists, craft artisans and visual arts organizations, two experts in the field will bring new approaches to selling your art in today's economy. 
Theatre organizations, regardless of size, will benefit from the expert marketing, promotion and  advertising ideas that these expert presenters have to share.

All we ask is that you attend, leaving behind the pre-conceived notion that "We've always done it this way!" and be open to the ideas, suggestions and success stories that you will hear. At the end of the day, leave with new ideas that you can adapt to yourself, your organization and your community.
Let the 2008 Visual and Performing Arts Seminar be the first step in writing a new success story of your own in 2009!
Please use the link at the end of this transmission and forward this information to any artist, professional craftsman, sculptor, potter and anyone who displays at craft shows or festivals. They will all benefit from attending!
 We look forward to seeing you on Saturday, September 13 at the Center for Continuing Education at Clayton State University!

Andre De Lorenzo
Southside ARTS Agenda


8:30 AM - Doors open,  coffee, juice and donuts available.
9:00 AM - Welcome
9:15 AM - Dr. Anita Lloyd, Ph.D, Coordinator, Clayton Center for the Performing Arts
Dr. Anita Lloyd
The Business of Theatre. Dr. Lloyd will cover running a theatre, programming. audience development, financial management, fund raising, grants, facility development, strategic planning, Board development, and education and the performing arts.
10:00 AM - Jan Koehn Selman. Executive Director, Arts Leadership League of Georgia (ALL GA) 
JanHow to Be An Effective Advocate. Jan will discuss ALL GA and its work as an advocacy organization for the Arts on the National, Regional, State and Local level.
10:45 AM - 15 MINUTE BREAK.
11:00 AM - Lisa Cremin, Director, Metropolitan Atlanta Arts Fund
Lisa Cremin
 Lisa will discuss the work of the Metropolitan Atlanta Arts Fund and the Community Foundation of Greater Atlanta. She will present information on their regional grant programs and the process for applying for grants through the Community Foundation.
11:45 AM - Lunch - Please pick up your box lunch outside the conference room. You may use the atrium on the first floor or the outside area during the lunch break.
Visual artist, and anyone else who would like to attend should return  with their lunch to the conference room for the following presentations.
 Stuart Miller                                                                     
D. Stuart Miller, Arts Administrator, Athens-Clarke County Unified Government
 Artists and the Non-profit Gallery.   What does a non-profit gallery look for when selecting new artists? How does the gallery use this connection to fulfill its mission of service to artists and to the community? This session offers insight from the perspective of a non-profit gallery manager. In his talk, Miller will also address some related topics such as  branding, marketing, and ways that non-profit galleries and arts centers can partner with artists in devising innovative programming.
Camille RonayCamille Ronay, Originator and Owner, Georgia Made, Georgia Grown 

Mrs. Ronay will present information on the Georgia Made, Georgia Grown programing developed in cooperation with the Georgia Tourism Foundation at the Georgia Department of Economic Development. She'll tell you how you can become a Producer of Distinction and avail yourself of this exciting new program. Also on her list of topics are pointers on how to sell your art through new, innovative marketing and sales techniques. She will discuss use of electronic media, Etsey, and The Artful Home among others.
12:45 PM - Flora Maria Garcia, President & CEO, Metro Atlanta Arts and Culture Coalition  
 Flora Maria Garcia 
Mrs. Garcia will discuss the work of the MAACC and its relevance to your organization. She will discuss the level of funding for the Arts in the Southern Crescent as compared to other communities and MAACC's efforts to access a dedicated revenue stream for the arts as well as the  advocacy efforts that will be necessary to achieve this goal. 
1:30 PM -  Paul R. Pierce, Producing Artistic Director, Springer Opera House
Paul R. Pierce The Springer Opera House, Georgia's Official State Theatre.  Paul will share the history of the Springer, its ghostly inhabitants and its very much alive staff that has made the Springer one of the most successful public theatre's in the State. He'll discuss  the steps they took to increase ticket sales by 9% in 2006 and 13% in 2007.
 2:15 PM  -  15 MINUTE BREAK. 
2:30 PM  - Stephanie Lee, Interim Director, Ferst Center for the Arts at Georgia State University.
Stephanie Lee Marketing - Understanding and Refining the Basics
This workshop will start with some basic discussion about your audience and your budget, and then cover marketing strategies including advertising, promotions and sponsorships. The session will end with time for exchanging ideas about the marketing efforts that have worked best for your organization. 
4:00 PM - Kim Patrick Bitz, Executive Director, Atlanta Coalition of Performing Arts
KIm Patrick BitzYour Own Backyard ~ Grassroots Collaboration.  Theatre patrons have been flocking to the 1/2 Price Ticket booths at Underground Atlanta and Lenox Square Mall to purchase tickets that would otherwise be empty seats! Learn how   your organization can become a part of this great service, which as of July 2008  reached the $1.8 million mark and sold over 138,000 tickets for organizaations just like yours. Kim will also present this years  Georgia Open Arts Month - an October-long marketing umbrella that promotes free & discounted performances, events, exhibits, and other arts & cultural activities.  GO ARTS Month mirrors National Arts & Humanities Month, and its mission is to increase awareness of, and participation in, arts & cultural activities. 
4:45 PM - Closing Remarks, additional questions,  your comments.
5:00 PM  - Adjournment 
Regardless of the size of your organization or how long you have been in existence, you'll want to hear the ideas, suggestions and tactics that lead to success. You will have an opportunity to meet and question the presenters and learn ways that you can adapt their winning formulas to your needs.
The Visual and Performing ARTS Seminar is planned with individuals as well as organizations in mind. It is an opportunity to hear and meet with the important organizations that exist to help you. An opportunity to hear from experts in the specialized fields of ARTS marketing, promotion, advertising and operations. Topics that will help you sell tickets, fill seats, market art and increase awareness of your endeavors.
We sincerely hope you will take advantage of all that this seminar can offer.
We look forward to seeing you on Saturday, September 13! 
Andre DeLorenzo
Southside Arts Agenda
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